To educate and inspire even more confidence in the real value clarity enhanced diamonds has to offer the diamond industry and the end consumer. And to offer a strong alternative with a fraction of the price.

Our work is driven by a belief that clarity enhanced diamonds are a valid and beautiful alternative to the price conscious diamond buyer.

1. Value - Our price is well below the national average—and we help you save even more. Now that's a value you can trust, from a company that truly values you. 2. Reliability - When you in need for a stone tomorrow, just call us and get it the next morning. Keeping your client needs fulfill and helping closing the sale for you, is one of our top priorities to keep our service reliable tomorrow as it is today.